Why Selling 'Psychological Comfort' Beats Hardcore Course Delivery in Monetization
yangyi · x · 2026-07-31
The author observes a stark contrast in the knowledge commerce market: high-quality courses priced at ¥699 with solid delivery might only make ¥200k-300k a month, while so-called 'scam' courses rake in massive profits.
He argues that when people seek money-making advice or brainstorming, they are actually driven by a fear of uncertainty. In this context, authoritative gurus providing simple tips offer real value by providing psychological comfort and delaying anxiety. Consequently, low-quality courses that successfully sell emotional reassurance often achieve far greater financial success than those delivering strictly hardcore, factual content.
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