microagi pays people to film housework, then turns the footage into factory robot policies
alejandroll10 · x · 2026-07-30
- microagi pays people to wear head cameras while cleaning apartments, then uses the footage to train industrial robot policies.
- The startup’s founders came from elite Formula 1 teams: CEO Bercan Kilic from Red Bull Racing and co-founder Yoan Iliev from Mercedes-AMG Petronas.
- Its consumer arm, Shift, has reportedly paid over $5M for household-work videos; that same corpus is used to fine-tune policies for industrial data collection across five sites.
- The company says its robotics bet is that reliability engineering—borrowed from motorsport—is what gets a policy from simulation into a working factory.
- The post also says microagi raised a $55M seed, the largest in German history, with NVIDIA Blackwell engineering support and Google Cloud behind it.
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