Agentic Cowork Workflows Drive Revenue Breakthroughs as OpenAI Boosts Limits

thedealdirector · x · 2026-07-24

Industry observers note that agentic cowork workflows are becoming this year's major revenue driver, similar to how agentic coding completely changed the game in 2025.

Meanwhile, to accommodate surging usage, OpenAI announced a new usage reset for paid users of Codex and ChatGPT Work, pushing limits up to 10 million. This reflects a rapidly climbing willingness to pay and actual consumption heavily reliant on AI agent workflows.

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