Reddit may revisit its $60M Google deal as AI answers cut referral traffic
emmanuelvivier · x · 2026-07-23
A French AI-news roundup says Reddit is reconsidering its $60M/year deal with Google because AI-generated answers are sharply reducing traffic to its site.
The piece frames this as a broader web-distribution problem: if AI answers keep intercepting search traffic, publishers and platforms may push back on the economics of their existing search partnerships.
Related event: Reddit Considers Blocking Google AI Access Amid Traffic Decline(5 posts)→
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