Apple is now competing directly for creativity app users

speckx · hn · 2026-07-22

A Hacker News post points to an article arguing that Apple has decided to compete directly for creativity app users.

The framing suggests Apple is no longer just providing devices and platform infrastructure, but actively courting the creative-app segment as a strategic audience. The linked note appears to be an industry commentary on how Apple is positioning itself around creative workflows and users.

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