430M Organic Impressions: Why LinkedIn Traffic is Worth 10x More Than X
femke_plantinga · x · 2026-07-21
The author reviewed a year of content data: with $0 ad spend, her posts generated 2.2M impressions on LinkedIn and 2.1M on X. To buy that reach via ads would cost $145K on LinkedIn versus $13K on X.
The 10x value discrepancy comes down to CPM (Cost Per Mille) variations across platforms:
- TikTok: $5
- X: $6
- Meta: $8
- LinkedIn: $30+ (up to $55–$70 for a senior tech audience)
LinkedIn's CPM significantly outpaces other platforms because its audience is verified, professional, and actively in a buying mindset, offering much higher conversion potential.
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