Making AI Visibility Your SaaS North Star

marclou · x · 2026-07-12

The author advises a friend running a YouTube influencer database micro-SaaS: new SaaS products shouldn't just focus on traditional search, but rather on how users will interact with products via AI assistants in 5 years.

They propose making "AI visibility" the North Star metric to drive product design. The goal is for potential customers to discover the product within ChatGPT, sign up/onboard there, and even gain direct value. Implementation tactics include llms.txt, Markdown pages, and gaining mentions on Reddit/YouTube.

While it's still unclear how to get reliably recommended by AI assistants, building an "AI agent first" product could uncover new opportunities far more valuable than existing SaaS models.

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