From Jobs' LaserWriter to 5-user tests: validate with a tangible artifact

Pete Sena recounts how Jobs validated the LaserWriter by simply asking "do you want to buy this," and proposes a similar method: distill the first 10 seconds of user experience into a tangible artifact and ask 5 customers if they want it.

2026-11-07 ~ 2026-11-07 · 2 related posts

• Jobs' LaserWriter story: hold it up and ask 'Do you want this?' — petesena · 2026-11-07
• The 5-customer test: turn your 10-second experience into one artifact — petesena · 2026-11-07