Jobs' LaserWriter story: hold it up and ask 'Do you want this?'
petesena · x · 2026-11-07
Pete Sena continues the Jobs strategy thread with the LaserWriter anecdote: Jobs picked up the first printout and thought "we can sell this." His point: "You don't have to know anything about what's in that box. All we have to do is hold this up and say, 'Do you want this?'"
It's the perfect illustration of turning user experience into a tangible artifact before validating it.
Related event: From Jobs' LaserWriter to 5-user tests: validate with a tangible artifact(2 posts)→
More from Companies & People
- WIPO to hold first AI Infrastructure Interchange annual meeting on AI × IP — mittu1204 · 2026-11-08
- HUBFORUM 2026 keynote: AI agents and connected wearables racing ahead — emmanuelvivier · 2026-11-08
- Anomaly team goes all-in on agents, insider says next 6 months will be polarizing — threepointone · 2026-11-08
- UK Banks Keep Hiring as Promised AI Benefits Fail to Materialize — HotMinuteUK · 2026-11-08
- Replit partner outlines '12 factor companies' vision for AI-era organizations — hugobowne · 2026-11-08
- Jack Dorsey's essay: from hierarchy to intelligence, AI redesigns the org — hugobowne · 2026-11-08