Apple Ships Retention Messages API; ASC CLI 6.5.0 Adds Full Support Next Day

Apple has added "retention messages" and "retention offers" capabilities to the App Store Connect API: when a user starts canceling a subscription, developers can have Apple display preset custom retention copy. The open-source App Store Connect CLI (8.2k stars) shipped version 6.5.0 the very next day with end-to-end support, and author rudrank posted multiple demos — a follow-up speed worth noting.

Confirmed

Apple launched retention messages and retention offers in the App Store Connect API (m5)
ASC CLI released version 6.5.0, with the full changelog published by rudrank (m6)
6.5.0's retention message features cover: create/list/view/delete, multi-language versions, and Asset Library artwork (one per version) (m6)
Demo commands include: creating a retention message with asc subscriptions retention-messages create (m4); writing copy and artwork per locale via versions create + localizations create --locale en-US (m3); assigning a retention message to a specific subscription with assign --subscription-id SUBID --message-id MESSAGEID, a one-to-one binding (m2)

Why it matters

Retention messages act directly at the critical moment of subscription cancellation, giving subscription apps an official churn-recovery tool where developers previously could only reach canceling users through their own channels
ASC CLI wrapped the full workflow the day after the API launched, showing how quickly open-source tools can track Apple's official APIs and lowering the barrier for developers to adopt new features

2026-11-05 ~ 2026-11-05 · 6 related posts

Primary sources

ASC CLI 6.5.0 changelog: retention messages/offers, INSTALLS reports deprecated — rudrank · 2026-11-05 20:27 (UTC+08:00)
Apple adds subscription retention messages to ASC API; CLI support ships same day — rudrank · 2026-11-05 20:27 (UTC+08:00)
App Store Connect CLI 6.5.0 ships Apple's new retention APIs one day after launch — rudrank · 2026-11-05 20:27 (UTC+08:00)

[source] App Store Connect CLI 6.5.0 ships Apple's new retention APIs one day after launch — rudrank · 2026-11-05
[source] Apple adds subscription retention messages to ASC API; CLI support ships same day — rudrank · 2026-11-05
asc CLI: create Apple retention messages shown when users cancel subscriptions — rudrank · 2026-11-05
asc CLI: localize retention messages and attach Asset Library images per version — rudrank · 2026-11-05
asc CLI: assign retention messages per subscription with the assign command — rudrank · 2026-11-05
[source] ASC CLI 6.5.0 changelog: retention messages/offers, INSTALLS reports deprecated — rudrank · 2026-11-05