New ISMS Fellow on AI and marketing science: extraordinary uncertainty, yet doubts about research relevance persist
avicgoldfarb · x · 2026-10-22
avicgoldfarb, upon being named an ISMS Fellow, published an invited commentary on academia, AI, and marketing science. His core point: AI is creating extraordinary uncertainty for marketing managers, yet just when marketing scientists' insights should be particularly valuable, the field is again questioning whether its work is sufficiently relevant.
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