ChatGPT links quietly stop passing UTM tracking parameters, only More section retains them

gaganghotra_ · x · 2026-10-14

SEO practitioners report that ChatGPT's outbound links no longer carry UTM tracking parameters. A screenshot shows links that previously included utmsource=chatgpt.com now stripped in the main sources, with UTMs only visible in the "More" section. It's unclear whether this is a bug or an intentional change, but it disrupts sites measuring ChatGPT-driven referral traffic. Time will tell.

Related event: ChatGPT Links Quietly Drop UTM Parameters, Distorting Traffic Attribution(3 posts)→

Original post →

More from Apps

Apps channel →