Bata India Drops All Agencies, Hands Creative to AI Agents

Bata India has cut all its agencies and partnered with AI marketing firm Zocket to run its entire creative process—from briefs to publishing and user engagement—with autonomous AI agents supervised by its in-house marketing team.

2026-09-03 ~ 2026-09-03 · 2 related posts

• Bata India drops all agency retainers, runs 100% of creatives on autonomous AI agents — sanjaykalra · 2026-09-03

1 near-duplicate retellings: sanjaykalra