SaaS Firms Face Agent Strategy Dilemma: Customers Want Neither to Buy Nor Build

Seth Rosen laid out the dilemma facing SaaS companies—exposing tools and data via MCP for customers to build their own agents, or selling agents directly—with Josh Wills quipping that customers want neither, and arguing data models may need redesigning for the agent era.

2026-09-01 ~ 2026-09-02 · 2 related posts

• SaaS companies need a new data model for agents — sethrosen · 2026-09-01
• Customers don't want your agent—or to build complicated ones themselves — josh_wills · 2026-09-02