SaaS companies need a new data model for agents

sethrosen · x · 2026-09-01

Seth Rosen argues SaaS companies typically pick between two agent strategies: expose tools and data via MCP so customers build agents with their own chosen models, or ship your own agent.

But the real market tension: customers don't want your agent, yet they also don't want to build outrageously complicated agents themselves. The article makes the case that SaaS companies need a new data model designed for agents, finding a middle ground between fully managed and fully self-serve.

Related event: SaaS Firms Face Agent Strategy Dilemma: Customers Want Neither to Buy Nor Build(2 posts)→

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