Customers don't want your agent—or to build complicated ones themselves
josh_wills · x · 2026-09-02
Seth Rosen argues SaaS companies face an agent strategy dilemma: expose tools/data via MCP and let customers build their own agents, or ship your own. Josh Wills jokes that what's actually being built is "a secret third thing"—neither your agent nor one customers built themselves.
The underlying point: customers don't want your out-of-the-box agent, but they also don't want to build outrageously complicated agents themselves.
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