Indie Hacker Shares Playbook for Landing the First 100 Paid Users

Indie developer Kyle Gawley shared his go-to-market playbook after generating over $1 million in revenue and acquiring 22,000 users for his product Alertly. He compares early sales to dating, emphasizing a non-pushy approach to securing the first 100 seed users.

2026-08-12 ~ 2026-08-13 · 4 related posts

• Bootstrapper's Playbook: How to Land Your First 100 Paid Users — kylegawley · 2026-08-12
• Indie Hacker Shares Playbook for Landing the First 100 Users — kylegawley · 2026-08-12
• Indie Hacker's Playbook: How to Land Your First 100 Paying Users — kylegawley · 2026-08-13
• Indie Dev Hits 22k Users and $1M Revenue, Shares Cold Start Guide — kylegawley · 2026-08-13