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Hark Agent's $1M Free Pizza Stunt

Brett Adcock's Hark agent gave away $1M in free pizzas to demo end-to-end agentic ordering, logging 200k sessions before wrapping up.

2026-10-17 ~ 2026-10-17 · 2 episodes · 11 posts

Episode 1 · Figure CEO's Hark Agent Gives Away $1M in Free Pizza (2026-10-17, 9 posts)

Figure founder Brett Adcock announced on October 17 that his personal AI agent app Hark is giving away $1 million worth of free pizza to showcase the agent's real autonomous ordering capability. US iOS/Android users can type "order a free pizza" in the app chat, and Hark's agent will automatically pick a restaurant, choose items, and place a delivery order via DoorDash — first come, first served.

Confirmed

  • The promotion is US-only, available on iOS and Android apps, first come first served
  • An email must be linked to participate, as an anti-fraud measure
  • Hark offers around 3 restaurant options via DoorDash to choose from
  • Some users have shared successful orders; others ran into issues along the way, joking they were "robbed by AI"

Why it matters

  • This is a public demonstration of an AI agent completing a real consumer transaction end to end: from understanding the instruction to selecting a restaurant, choosing items, and placing the order — fully automated
  • User @patiencecave quipped that Hark can fill in CAPTCHAs and get free pizza, which even Codex can't do — a lighthearted reflection of how much attention the agent's practical abilities are drawing
  • The million-dollar giveaway doubles as product cold-start and marketing, bringing Hark a large pool of real-user testing

Episode 2 · Hark Labs' AI-Ordered Free Pizza Giveaway Ends After 200K Browser Sessions (2026-10-17, 2 posts)

Hark Labs wrapped up its viral free pizza event where AI agents handled ordering end-to-end, running over 203,500 browser sessions in one night. Soaring demand broke several services, but the team says it learned a lot.