ChatGPT sends under 1% of Google's clicks, early Business Hub data shows
gaganghotra_ · x · 2026-11-16
SEO practitioner gaganghotra shares data from clients and fellow SEOs via OpenAI's Business Hub: sites getting 10K–20K daily clicks in Google Search Console see fewer than 300 daily clicks from ChatGPT — under 1% of their Google traffic.
He mocks executives who pushed teams all-in on ChatGPT, hired external "AI SEO"/GEO agencies and bought AI SEO tooling, now facing these numbers. Context: the SEO industry long demanded click data from OpenAI; now that Business Hub provides it, almost nobody is publicly sharing their ChatGPT-vs-GSC comparison. Takeaway: ChatGPT remains a marginal search referral source, and heavy GEO/AI SEO bets may not pay off yet.
Related event: ChatGPT Drives Less Than 1% of Google's Traffic, SEO Data Shows(2 posts)→
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