70% of software buyers still visit your site after AI search — 4 pages that matter
daluoseo · x · 2026-11-15
Citing Kevin Indig's data: 70%+ of software buyers still visit the vendor's website after researching via AI. So these B2B pages now matter more than the blog:
- Pricing — don't just say Contact Sales, give ballpark numbers
- Comparison — you vs. competitors
- Integrations — which tools you connect with
- Case studies — with concrete numbers
The author notes many SaaS sites still have a bare "Contact Sales" pricing page.
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