After 10 years coding, he was replaced by Claude — so he opened an AI-run marketing agency

Fluffy_Lie6789 · reddit · 2026-11-15

A developer with 10 years of experience says his boss rebuilt the company's app himself with Claude, running old and new versions in parallel, then laid him off and part of the team after 6 months, keeping only a few people for server-side work. He admits Claude-era development had drained the fun from the job, and the layoff pushed him to pivot: with his wife, a marketer, he launched a full-cycle marketing agency — website live with SEO/GEO, social media strategy in place — while building personal-brand videos to funnel users and eventually sell their own products. Everything inside the company is built with AI. A textbook case of AI displacing a developer who then uses AI to run a services business.

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