AI products lack natural distribution vectors — signulll argues to invert: build the growth loop first
signulll · x · 2026-11-15
signulll observes that most new AI products, including the current class of personal assistants, have few natural distribution vectors — they rely entirely on awareness, word of mouth, or invite systems, with growth sustained largely by the "Google/Facebook tax."
His proposal: invert the model entirely by focusing on natural growth mechanics first and building AI products around those loops — flipping the classic "come for the tool, stay for the network" playbook for the AI era.
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