After 34 Rejected Pitches, an AI Builder Lands His First $500 Deal
aryanXmahajan · x · 2026-11-15
A case study from the author's Relay client-acquisition program for AI builders: a member with 20 years of software experience and a 9-hour day job got zero wins from his first 34 AI project proposals. Most people quit around pitch #10 and go back to tweaking AI workflows privately for $0.
Instead of switching niches, the team adjusted how he framed the buyer's problem in his Loom videos; he kept sending 5 targeted pitches a day after work and just accepted his first $500 AI offer.
Key takeaway: knowing how to build with AI is half the job — sitting through the quiet reps is how you close your first deal.
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