OpenAI's real play: becoming the trusted checkout layer for AI commerce
TansuYegen · x · 2026-11-15
The author argues the real shift isn't ChatGPT recommending products — it's OpenAI trying to become a trusted checkout layer. If it works, the fight in AI commerce moves from "better answers" to who controls approval, payment rails, and merchant access. OpenAI's ambition is not a shopping assistant but the gatekeeping infrastructure of AI-driven transactions.
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