Old Navy launches Ask Navy shopping chatbot as e-commerce sites rush to add AI assistants

gaganghotra_ · x · 2026-11-14

E-commerce sites are increasingly adding chatbots. A screenshot shows Gap's Old Navy rolling out Ask Navy (Beta), a shopping assistant that conversationally recommends men's sweaters, offers quick filters by style (crew-neck, cardigan, polo, V-neck), and shows prices, discounts, and add-to-cart actions.

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