Why Google downplays the AI Mode tab: ads there underperform regular search
gaganghotra_ · x · 2026-11-14
SEO/GEO practitioner gaganghotra disputes the framing that "AI Mode is no longer a separate experience." His take: Google keeps the AI Mode tab out of regular results because, per the last earnings call, ads inside AI Mode perform worse than ads in regular search. Google wants users to stay in traditional results to keep monetizing while it figures out how to maximize CTR for AI Mode ads. He also mocks GEO practitioners for spinning every change into something mystical.
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