Agency open-sources its playbook: 99 launches, $1.1M revenue in 11 weeks
ThePeterMick · x · 2026-11-14
Growth agency unfair.so has open-sourced its entire business playbook: 99 client "launches" in 11 weeks that generated 4,671 demos and $1.1M in revenue, with a median of 498K views per launch post.
The core idea is treating launches as a budgetable acquisition channel. Most startups launch twice a year; unfair launches each client 1-2 times a week — a feature, benchmark, integration, customer story, or a take on the week's model release all count. One launch = one strong post plus 30-60 creators quoting it within the hour, putting the product in front of hundreds of thousands of relevant people in a day.
The open-sourced package includes a 40-step launch checklist, 10 Grok bot agents (50% of the team are bot employees), 10 prompts, and 30 templates. The playbook stresses setting a revenue number before planning: pick one KPI countable the next morning (signups, demos, paid customers, MRR), with a rule of thumb that first-month new MRR should roughly equal the launch cost, then work backwards to reach and budget.
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