Zero-Budget AI Tool Marketing: Show the Product Working, Not "AI-Powered" Slogans
anshhh_0 · reddit · 2026-11-14
A developer on Reddit lays out a zero-budget go-to-market playbook for AI tools, arguing that showing the product solving real problems beats posting "AI-powered" or "save 10 hours a week" slogans.
His concrete tactics: short demos of real problems being solved, building in public, educational videos around the problem, posting genuinely useful content in relevant communities, cutting product demos into short clips, and talking directly to potential users.
He closes by asking fellow builders whether their biggest struggle is discovery or actual usage — a useful reference for indie AI developers with no marketing budget.
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