Meta's creator-run ads grew 97%+ in a year, passing a $15B run rate
cneuralnetwork · x · 2026-11-13
Creator ads booming on Meta
Creator-run brand ads on Meta grew over 97% year-over-year and now exceed a $15B annual run rate, making creators one of the biggest distribution channels brands have.
Nectar launches Creator Agent
The quoted post notes most creator programs still run on scrolling, spreadsheets and one-off DMs, wasting thousands of team hours a year. The newly launched Nectar Creator Agent, powered by Ren, automates the workflow for brands—finding creators, handling outreach, and nurturing long-term relationships.
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