Ad Tech Stumped by AI While Meta Ships 3 Major Ads AI Innovations in a Year
jonathanmendez · x · 2026-11-13
A takeaway from an adtech x journalist dinner: nobody in the ad industry really knows what to do with AI—discussions are fragmented with no single industry problem to rally around.
Jonathan Mendez pushes back: most tech problems in ad tech were solved a decade ago, which explains the gap. Meanwhile Meta shipped 3 major AI innovations in its ads system over the past 12 months with massive measurable gains. His thesis: AI is an owned-data problem, and ad tech never owned any data.
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