Amplitude launches Wave: AI that decides what to build next from product data
testingcatalog · x · 2026-11-13
Amplitude launched Wave, targeting the gap where AI makes code cheap but deciding what to build stays manual. Wave analyzes product data to surface the highest business-impact opportunities and has run on Amplitude's own product for months for bug triage and landing-page tests.
- Creates its own experiments, learns which changes worked, and improves suggestions over time
- Live triage queue spans bug fixes, new features, and quality improvements
- Four focus areas: activation, conversion, agent quality, product friction
- Connects to coding agents to ship fixes directly
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