Adobe embeds generative AI in Premiere and Firefly with a built-in creative agent
emmanuelvivier · x · 2026-11-12
Adobe expanded its Firefly creative studio and Premiere mobile, embedding generative AI directly into the editing workflow. Firefly Video turns raw travel clips into vlogs (story mapping, captions, generated transitions and b-roll); Firefly Design combines images, illustrations, animation and 3D on one canvas for brand campaigns; Firefly Image handles localized edits like object removal and relighting. Quick Actions generate thumbnails and product ads, with a Creative Agent built in — video, sound and music all generated on the timeline.
Related event: Adobe MAX 2026: Generative AI Woven Into the Creative Workflow(6 posts)→
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