New essay argues design is a search problem — AI speeds exploration but that may not find optimal solutions

round · x · 2026-11-12

A new essay by mattstromawn, "Design is a search problem," argues that design is fundamentally a search problem. While AI has made exploring the design space faster and cheaper, the author questions whether accelerated exploration is really the best way to find optimal solutions to design problems.

A thoughtful piece on design methodology in the AI era, worth reading for anyone thinking about how generative AI should fit into creative and product workflows.

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