CMOs vibe coded their sites, then returned to Webflow within 90 days
aakashgupta · x · 2026-11-11
Webflow CEO Linda Tong says CMOs who vibe coded their company sites in an afternoon called back within 90 days begging not to shut down — internally dubbed "boomerangs." Her argument: publishing is where all the work happens; static AI-built pages struggle with content workflows, staging, permissions, and maintenance. Like payments and auth, companies eventually conclude owning it makes no sense. AI makes version one nearly free, so the bill shifts entirely to version two and beyond.
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