Oura acquires AI-native primary care startup Counsel Health for $625M

TechCrunch AI · rss · 2026-11-11

Wearable maker Oura is acquiring AI-native primary care startup Counsel Health for $625 million. The deal comes just weeks after Oura indefinitely postponed its up-to-$2.2 billion IPO, citing uncertainty in the IPO market — seen as a pre-IPO push to fold AI-powered care into its health ecosystem.

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