OpenAI launches Businesses in ChatGPT beta with claimable profiles and Business Agents

gaganghotra_ · x · 2026-11-11

OpenAI announced Businesses in ChatGPT (beta): businesses can claim their profile, manage information, and get insights on how people engage with them inside ChatGPT. Eligible businesses can also build a Business Agent to answer shopper questions and help customers explore products. Shopify's CEO highlighted that merchants can validate store info and get auto-verified from the Shopify admin — a notable step toward ChatGPT as a commerce surface.

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