NYU paper: AI assistants push retail investors into index funds by 7.6pp

danielrock · x · 2026-11-09

A job market paper by NYU Stern's Valerie Baldinger, "Generative AI and Retail Investment," links retail investors' prompts and AI answers to trade-level and portfolio data using a staggered difference-in-differences design. Findings: generative AI adoption raises index-fund allocation relative to individual stocks by 7.6 percentage points, cuts average return loss from underdiversification by 43 basis points, and the least-diversified portfolios improve most, with return losses falling 101 basis points. In short: a chatbot persuaded people to buy index funds after 50 years of lectures failed.

Original post →

More from AGI Musings

AGI Musings channel →