SEO pro: exact-match domains still work as Google's strongest relevance signal
daluoseo · x · 2026-11-07
An SEO practitioner explains that Google's ranking system involves 15,000+ monitored factors (about 200 in daily use), with algorithm changes shifting factor weights by context. Exact-match domains (EMD) remain effective: since Google often can't tell whether a query targets a generic entity or a specific one, including that entity in the domain is the strongest relevance signal, and matching user expectations drives engagement that further reinforces rankings.
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