AEO attribution tip: trace self-reported AI search leads back to their real channels
gaganghotra_ · x · 2026-11-07
A practical AEO/GEO measurement tip: pull up all leads that self-attributed to AI search (ChatGPT, Claude, Gemini), check what channel your attribution tool actually credited them to (paid search, social, organic, direct), then decide whether LLMs act as a performance or branding channel for you. Conversions carrying ChatGPT UTMs or showing as 'direct' may genuinely belong to AI; the rest can be tagged as LLM-influenced.
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