Theo on T3 Code positioning: know exactly who your product is actually for
IsForAt · x · 2026-11-07
Theo (theo) explains T3 Code's positioning: if you only have one AI subscription, one computer, and no desire to code on your phone, it's not a big improvement — but once any of those changes, it becomes the only reasonable option.
IsForAt adds a marketing lesson: the vast majority of companies aren't competing against what they think — they're competing against the difficulty of reaching the people they can actually help. Clear positioning, like Theo's, is how you win that fight.
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