Podcast debate: if AI ad creative is nearly free, where's the DTC gold rush?
alexgoughcooper · x · 2026-11-07
Andrew Faris debates AI ad creative effectiveness with Alex Gough-Cooper, co-founder of Parker AI. Core question: if AI ad creative is suddenly cheap and easy to make at scale, why hasn't DTC growth and profit exploded? Faris argues much of the discourse around AI creative is garbage or lying; Gough-Cooper, who sees more AI creative workflows than almost anyone in DTC, pushes back.
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