Fortune profiles $4B Luma Labs AI as Hollywood quietly adopts AI video
mrjonfinger · x · 2026-11-07
Fortune profiled Luma Labs AI, a $4 billion AI video startup, exploring how the technology is reshaping filmmaking. The tension: studios are already using AI but won't talk about it publicly. A behind-the-scenes image shows real actors performing against cardboard sets while the desert environment is generated by AI.
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