AEO tip: match your content to real prompt language, not brand jargon
sanderssays · x · 2026-11-06
Marketing expert Sanders argues that brands doing AEO must write content in the language users actually prompt with, rather than pushing their own "new brand language" for a new category. You need to satisfy the prompt's requirements instead of trying to change ChatGPT's mind about your category — otherwise generative engines won't surface your brand.
Related event: AEO Advice: Match Prompt Language, Don't Force Brand Terminology(2 posts)→
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