Livestreaming emerges as a key retention tool; Hongguo short dramas pulling users off Douyin

vista8 · x · 2026-11-05

The author observes that livestreaming has unexpectedly become an important tool for retaining users on platforms.

He also notes people around him are nearly "quitting Douyin" because of Hongguo's short dramas, with the short-drama app siphoning off time spent on Douyin.

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