SEO vet Glenn Gabe: mass-producing slight URL variations per topic is 100% scaled content abuse
glenngabe · x · 2026-11-05
In a discussion about a site's content strategy, SEO practitioner Glenn Gabe argues the site is crafting tons of URLs for Search—many per topic with slight variations—and calls it "100% SCA" (scaled content abuse).
The debate hinges on Google's definition: pages generated primarily to manipulate rankings rather than help users. The interlocutor notes each page does carry somewhat unique content (posts or reels); Gabe counters that ranking intent plus volume of near-duplicate pages still makes it SCA, urging people to actually read the guidance before judging.
Related event: Facebook AI Answer Pages Spark Scaled Content Abuse Debate(2 posts)→
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