SEO teardown: Every has DR 77 but only 700 of 7,300 monthly Google visits hit a selling page
iannuttall · x · 2026-11-05
Growth practitioner iannuttall published a full SEO teardown of media company Every: despite a Domain Rating of 77, only about 700 of its estimated 7,300 monthly Google visits land on a page that sells anything.
Key findings:
- Google's AI Overview cites Every's consulting page, but it ranks only 11th for "ai consulting"
- 89,000 monthly searches compare AI models; Every ranks for none despite publishing 57 Vibe Checks
- 39,000 monthly searches ask how to use Claude Code — the exact topic of Every's camps
- AI crawlers can read every page, but Vibe Check verdicts sit behind the trial wall, so they can't be cited
- Testing 10 buyer-intent questions, AI answers cited Every only once
The full teardown, with every fix and the new pages he'd ship, is linked in the post.
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