AI agents are rational actors — invert the entire consumer economy, argues thread
sebpaquet · x · 2026-11-05
@rationalaussie argues AI agents will be rational economic actors, inverting business models built on irrational consumer behavior: aggregators owe their pricing power to humans not searching every storefront — agents will. Advertising works by wearing humans down across touchpoints — agents will filter it out and find cheaper identical no-name alternatives without the brand premium. If you're confused about the future of business, 'invert everything' is a safe starting point.
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