Non-Coder's 'How to AI' Substack Hits 1 Million Subscribers in 3 Years
rubenhassid · x · 2026-11-05
Ruben Hassid, a 29-year-old Frenchman in Tel Aviv, announced his 'How to AI' Substack passed 1,015,824 total subscribers, including 5,395 paid subs, three years after starting it in December 2022, a week after ChatGPT launched.
His approach: can't code at all; writes twice a week without fail; pays for and tests most AI tools so readers don't have to; avoids hype news to focus on 'how'; chose newsletters over YouTube (100x bigger audience) because he believes in read-based education over video.
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