How Clay earned 6M LinkedIn impressions in a quarter with executive-written posts
devenbhooshan · x · 2026-11-05
A breakdown of Clay's employee-led content strategy: executives write their own LinkedIn posts, each targeted at one buyer group. The approach brought about 6 million impressions and 80,000 new followers in a single quarter, built on growing the company page first. A concrete playbook for B2B brand and marketing teams.
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