59,100 AI-answer impressions in 90 days: a 7-step plan to track your brand in AI search
tomcrawshaw01 · x · 2026-11-05
Marketer Tom Crawshaw warns that Google's AI answers are siphoning website traffic while most businesses have no idea whether they appear in them — and shares an actionable 7-step plan.
- His site logged 59,100 impressions in Google's AI features over 90 days vs 1,400 Google Search clicks in 28 days — the gap matters.
- Questions to answer: how many times did you appear in AI answers last month, for which queries, and are they buying-intent or informational?
- The 7-step plan audits where your business and competitors appear in ChatGPT/Google AI answers, then turns findings into site changes; a full walkthrough is on his YouTube channel.
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